About Us

Richard Fenton and Andrea Waltz are the authors of the best-selling book, "Go for No!" and the founders of Courage Crafters, Inc. They share their message internationally on how to achieve extraordinary sales success by hearing 'no' more often.

Speaking on stage together, Richard and Andrea teach people in a wide variety of businesses and industries how to reprogram the way they think about the word NO, and to fail their way to success.

They show specific ways to apply this approach on a daily basis, creating a mindset that encourages tenacity and persistence, even during tough times.

Richard makes the case from a numbers and statistics standpoint and Andrea deals with the mindset and emotions around their ideas. It is truly one of the most unique and powerful programs being delivered today.

Before launching their company 25 years ago, Richard learned to sell at the country’s largest fleet dealer from a true master; his Dad! Later after moving into Distribution Sales for Disney he discovered his true passion was training and developing others and would serve as Training Director for Hart, Schaffner & Marx and LensCrafters.

Andrea originally wanted to work with George Lucas but after getting rejected (she was 8) she went on to build a career in sales and management meeting Richard at LensCrafters where they decided to launch... Courage Crafters.

Their articles have been published in hundreds of online and offline journals, including several times in SUCCESS Magazine. They've written seven books but 'Go for No!' is the most popular closing at now 500,000 copies sold. It has been on #1 on Amazon's 'Sales & Selling' Best Seller list and remains in the top 20 after the last eleven years.

In addition to writing, they are founders of a boutique publishing company called Success In 100 Pages and have published a handful of excellent short, powerful business and personal development books. 

Okay, enough boring business accolades.

Some personal info if you are interested... 

We are married and have been now for over 20 years. We have a cat named Storey who we adopted shortly after losing our beloved mascot, Courage the Cat after having him for 10 years.

We recently moved out to the swamps of central Florida and we love it out here. We've named the alligator who lives in our back pond, Gary.

We're pretty well known by our friends for being foodies and love a really good glass of red wine. Most people love going to dinner with us for that reason. Our favorite restaurant in Orlando is called Kabooki Sushi. If you travel here, do not miss it if you are a sushi fan.  

In our spare time, we love to write together. We have written several screenplays, and a ten-book supernatural suspense series which we just had turned into a t.v. pilot script. (So who knows, we 'go for no' enough, maybe it will get on Netflix someday!)